Hulu | Network Branding
A spooky yet playful brand identity that repositions Hulu to be the most popular streaming service during Halloween.
Art Direction, Design, Animation: Meghna Shourie
Possess the Screens
During the month of October, Hulu takes over the home screen on all Hulu apps.
Style Guide
With quirky illustrations and animations, there's a level of fun and horror that coincides with this theme.