Johnson & Johnson | #MelaninMama
Black women are four times more likely to die from a pregnancy related cause than white women. If the medical system has failed black women, we need to make noise and cause disruption to bring attention to the lack of culturally competent care by promoting ‘bravery and a standing up for yourself’ mentality. Black women need culturally competent care.
Agency: Wunderman Thompson
Art Director: Meghna Shourie
Copywriter: Muskan Dharani
Shattering Ignorance
We wanted to focus on the declarations, they aren't just sayings. We used Serena Williams to share her experience and speak up on change.
Shock Wave
I created a visual representation of the gaps of information, resources, and understanding for Black women needing competent care.
Roaring Mamas
We gathered influencers and audiences to speak up about the campaign using the #MelaninMama.
