Marines | Social Branding
A tactile guide to understanding, implementing, and preserving the Marine Corps visual voice on social media.
Agency: Wunderman Thompson
Associate Creative Director: Alisha Womack
Junior Art Director: Meghna Shourie
Designers: Natasha Rodgers and Alejandra Lopez Mendez
In-Feed & Story Look
This set of type and image aligns with the docustyle feeling. I paired text and overlays with the rich red of the Marine Corps brand adding dynamism to the visual voice.
District Use Cases
Special in-feed and story posts that pertain to "featuring marines" and "educator's workshop."
Carousel
In this look, a series of photos and graphic elements are paired in a way that overlaps or bleeds into the following frame amid a rich duotone background treatment.
