Neutrogena | AAD 2026
AAD (The American Academy of Dermatology) is the largest, most influential, and representative dermatology group in the United States. The conference focuses on reinforcing superior science, building advocacy and relationships, engaging and educating HCPs in the booth, and brand amplification. The conference is supported by OOH displays, MOA video, and social content.
Agency: Digitas Health
Senior Vice President, GCD: Peter Foster
Creative Director: Michael Abdul-Qawi
Art Directors: Matthew Arnold and Meghna Shourie
Social: Paulina Zymon and Anna Nokku
OOH
Bold OOH experiences that drive excitement and intrigue to visit Neutrogena at AAD and deliver a memorable brand impact featuring their key products like Evenly Clear, Hydroboost, Ultra Sheer, and Hair Restore.
MOA
The HCP MOA video communicates the unique scientific properties and efficacy of the Evenly Clear Cleanser for a wide variety of younger adult patients experiencing acne and/or post-acne scarring.
Social
Organic social content that reinforces credibility to HCPs and reminds consumer audiences of the scientific products across platforms like Instagram and TikTok.
Neutrogena products react to being “famous”
and featured in billboards, etc. around the city.
and featured in billboards, etc. around the city.
HCP Creators participate in this socially-native POV trend, where each Derm describes the next Derm in a personal way as they “pass the phone.”
Wrap-up coverage captured at AAD of booth visits and peer-to-peer interactions.
Asking Derms and Residents at AAD: “What are you wearing…on your skin?”
More than a meal. Neutrogena is bringing together some of the industry’s most forward-thinking dermatologists for an intimate evening of conversation, connection, and exchange.
Bonus content: Derms celebrate Neutrogena's 1 Million milestone with Dj Millie.