Sephora | #ReBeauty
Music showcases young Black and Latinx women in a way that the beauty industry has yet to match. So we'll recall old Sephora ads, remix them featuring Sephora Sounds Artists and re-run them.
Agency: Digitas
Strategists: Jenna Macdonald & Ariana Pena-Herrera
Media: Reeya Mathur
Art Director: Meghna Shourie
Copywriters: William Bell & Jordan Lis
Out Of Home
We'll have ad placements in areas that would garner attention to our target audience. The billboards capture the Sephora Sounds Artists through vibrant colors and alternating type to show that a change needs to be made.
Social Content
We'll call Sephora Sounds Artists, influencers, and audiences to share their experience with the campaign using the #ReBeauty.
Partnership
We'll partner with Refinery29, a platform for Gen Z women best known for their pop-up events.
