Sephora | #ReBeauty
Music showcases young Black and Latinx women in a way that the beauty industry has yet to match. So we'll recall old Sephora ads, remix them featuring Sephora Sounds Artists and re-run them.
Agency: Digitas
Art Director: Meghna Shourie
Copywriters: William Bell & Jordan Lis
Out Of Home
I strategically placed our ads in high-traffic areas to capture the attention of our target audience. I designed the billboards to showcase the Sephora Sounds Artists, using vibrant colors and alternating typography to convey the message that a change is necessary.
Social Content
We called Sephora Sounds Artists, influencers, and audiences to share their experience with the campaign using the #ReBeauty.
Partnership
We partnered with Refinery29, a platform for Gen Z women best known for their pop-up events.
