SHINGRIX | Campaign Pilots
An unbranded and branded campaign that provokes customers to do something different when having shingles. Both campaigns aim to disrupt the market making shingles personally and meaningfully relevant.
Agency: Digitas Health
Senior Vice President, GCD: Takae Takahashi
Creative Directors: Kayla Gomez and Sean Conciatore
Art Directors: Jin Park and Meghna Shourie
Unbranded: You Don't Know Sh*ngles
This campaign's energy comes alive through motion graphics with bold, punchy typography that amplifies the tension and tells the story with attitude.
Social and Banner Ads
Branded: I'm Calling the Shots
This campaign is commanding and exudes bold confidence and unshakable defiance. The overall tone is empowerment, with graphics and type that punch through the image, breaking the fourth wall.
Social and Banner Ads
